How to Make Flyers for Business - And Tips to Boost Response | Carmen Sognonvi
How to Create an Effective Email Flier
Considered as one of the most effective marketing tools, e-mail fliers are particularly effective in the business world, fast providing a cheaper and more focused alternative to the traditional printed flier. An email flier draws the attention of the customer and presents the benefits and features of a product or service or company in an appealing manner, provide businesses an effective way to promote their products or services.
Decide on the objective of the flyer – what it intends to do or achieve.An email flier is in other words a beautifully designed advertisement sent out over the email chain. Hence, you must know for sure what you want to convey to your customers - whether you want to inform them about recent launches in your product line or promote a particular product or services or announce a special promotional offer and so on.
Define your target audience so as to ensure that the email flier reaches the most high potential target group.Prepare a demographic profile of your customer base identifying their age group, location, preferences, gender, education level, etc. Having knowledge of who you are writing for would help you to meet the requirements of your clients.
Build a mailing list containing the email ids of your customers And keep updating your mailing list from time to time.
Review quality email fliers from leading sources.There are email directories such as iStorez.com that show professional email campaigns from the Internet's top retailers. Retailers spend a lot of money on graphic designers, marketing professionals and testing various approaches. You will quickly notice there are some common "best practices" used throughout the industry.
Make a rough draft of the design of the email flier by deciding where to put the logo of your company, content, images etc.Decide where you want to place the images, whether on top of the flier or in the centre.
Write a thought provoking headline.Project the main benefit of your product or service in the headline so that the reader instantly knows what he/she stands to gain. Make it attractive and eye-catching. Remember that the headline should act like a magnet to draw the attention of the readers.
Use sub-headings to break the text in the right places.Don’t use long paragraphs and long winding sentences. Keep the content short and crispy so that the readers can understand what you want to say at first go.
Write the content as if you are having a conversation with the readers.Directly address the reader and tell him/her about the benefits he/she can get from the products or the services.
Stick to just one type of font.Don’t slap in too many different kinds of fonts in the mistaken belief that it looks creative. It doesn’t. The use of different types of fonts in one fliers creates confusion and makes the flier look amateurish.
Insert appealing pictures in the email flier.For a profound effect, put one large picture instead of a number of smaller pictures.
Use sufficient amount of white space to break up the text.Proper usage of white space makes the copy look interesting and attracts the reader.
Don’t keep the border very close to the text.It makes the copy look too clumsy.
Include a free coupon or some discount in the flier and encourage the reader to take advantage of the freebies.Include the link of the appropriate webpage which you want your customers to visit.
Include a call to action.Encourage the reader to email back or call back. Include information of your website URL, email and the contact number.
- Make sure that the graphic designers understand what you are looking for.
- In order to ensure that you get a professional and effective email flier, get it done from a competent web and graphic design company with adequate infrastructure for producing good quality work.
- Fix your budget in advance and negotiate the terms with the graphic and web Design Company before beginning work on the email flier.
Video: How to Design an Awesome Welcome Email | Win at Email Design
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