The Rise of Women Gamers: E3 2015
Women gamers are on the rise and expected to spend over £1 billion on the industry this year
Thought video games were just for men or kids? Think again.
I’m a 28-year-old woman and I love gaming.
In fact, I’ve been known to cancel on weekend plans if a new game I want to play has just dropped (hello,Final FantasyXIV. HelloUncharted: The Lost Legacy – which btw has two female protagonists, Indian-Australian treasure hunter Chloe and South African mercenary Nadine.)
And, new research from Barclay’s Corporate Banking has shown that women will spend, on average, £1.1bn on video games in the next 12 months – which means women’s gaming habits will account for third of video games spending in general.
Apparently women are also more likely to game alone than men, preferring to play 1-player games on their mobile phones. Men, on the other hand, are more likely to play games as a form of social activity, with respondents preferring to play games ‘with friends in person on separate consoles.’
The average length of time spent by Brits on gaming is 1-3 hours a week, but the numbers spending over eight hours a week on gaming has steadily increased, with nearly a third (31%) spending this amount of time every week gaming, compared to a quarter five years ago.
But, apparently the most popular gaming platform isn’t a Playstation or Xbox, it’s your mobile phone. 53% of respondents game on their mobile while only 15% said they were investing in virtual reality headsets to get a fully immersive gaming experience.
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